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Fashion Weeks with LIYA
Role
- Selection and reach-out to influencers
- Negotiation
- Sample management
- Content monitoring and reporting
Fashion Weeks with LIYA
To maximize LIYA’s visibility during Fashion Weeks, I focused on securing brand ambassadors to wear our pieces at major shows, ensuring street style recognition and organic content creation. The strategy involved two key components:
* Showroom & Influencer Engagement – I organized a dedicated showroom where invited influencers could select samples and create content, amplifying LIYA’s presence during the season.
* Multi-City Placements – For high-profile influencers attending multiple fashion capitals, such as Young Emperors at NYFW and Katie.One at MFW, I coordinated sample shipments, ensuring LIYA’s representation across key events.
This one-week activation resulted in extensive brand exposure, with numerous influencers wearing and promoting LIYA, generating high-impact, free content that resonated across digital and industry platforms.
