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International Influencer Relations
Role:
- Strategy
- Influencer relations and Negotiation
- Briefing
- Sample Management
- Content monitoring
To increase brand LIYA’s visibility in Europe and support its international retail presence, I developed a strategic influencer collaboration approach—entirely relationship-based. The process involved:
* Influencer Research & Outreach – I identified content creators who aligned with LIYA’s aesthetic and reached out directly or through their agencies and managers to initiate partnerships.
* Negotiation & Relationship Building – With no paid collaborations, I focused on establishing strong connections with influencers and their teams, ensuring authentic and mutually beneficial partnerships.
* Sample Coordination & Logistics – I managed the entire process of sample selection, shipping, and tracking, ensuring a seamless experience for influencers.
This approach secured valuable collaborations on a limited resources, strengthening LIYA’s brand awareness in key markets and leading to impactful placements among influential fashion voices.
