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September Influencers Campaign
Description
To launch the new season in September, I strategically partnered with five influencers known for their substantial audiences and established presence in the luxury fashion space. The objective was to ensure organic alignment with our brand while increasing visibility and engagement.
Role
From research to outreach, I managed every aspect of the influencer collaborations, including contract negotiation, creative direction, content approvals, and post-campaign analysis.
Overview
This campaign successfully reinforced the brand's association with aspirational luxury lifestyles, establishing an impactful presence in the market and setting a high standard for future collaborations.
Key Highlights:
- Collaborated with five top-tier influencers specializing in luxury fashion.
- Generated 11 dedicated posts, with organic and authentic integration of the brand.
- Video posts alone achieved over 250,000 views.
- Total engagement across all posts exceeded 11,000 interactions.
