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Valentine's Day at Boygar's
Role
- Concept and Creative Direction
- Selection of Influencers and topics of discussion
- Production and organization
- Publishing Strategy
For this Valentine's Day I decided to partner up with a famous couple, to create a watchable content, where they share their love story, style tips and little secrets while keeping it commercial by offering a ray of gifts they offered to one another from various selection of brands at Boygar's.
Salome Gviniashvili (248K followers)
Zura Khizanishvili (110K followers)
Results:
Videos organically reached wider audience (+80% non-followers) and encouraged positive interaction (total of 220 shares, 100 saves and over 27 days, 1 hour, 12 minutes, 15 seconds of Watch Time)
