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Exclusive Market Collaborations
Role
- Led all communication and negotiation efforts.
- Directed branding and promotional strategies, ensuring seamless integration with Boygar’s luxury standards.
Redefining Luxury with Local Powerhouses
Overview:
Boygar’s leveraged innovative collaborations with key local players to enhance brand visibility, elevate customer experiences, and reinforce our luxury identity within Georgia’s market.
Key Initiatives:
MINI Collaboration:
Secured a MINI Countryman as a branded delivery vehicle, co-branded with Boygar’s logo and website details.
Promoted the collaboration through social media and in-store activations.
Banks & Wealth Management:
Hosted exclusive private shopping nights for Wealth Management clients.
Partnered with Visa and Mastercard for additional cashback offers to attract high-spending customers.
Results:
MINI deliveries enhanced local awareness with a branded presence on Georgian streets.
Shopping nights and Cash-back offers drove consistent engagement with affluent domestic clientele.
