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Porsche Partnership
Role
- Spearheaded communication and negotiations with Porsche representatives.
- Conceptualised, designed, and managed all branded assets and strategies.
- Single-handedly executed the partnership on behalf of Boygar’s.
Accelerating Luxury Connections with Porsche
Overview:
Boygar’s collaborated with Porsche to align our brand with one of the world’s most prestigious automotive companies. This partnership amplified brand awareness and fostered cross-audience engagement through co-branded initiatives and exclusive customer experiences.
Key Activities:
Co-branded the latest Porsche model with Boygar’s and Porsche logos, creating a mobile advertisement.
Designed exclusive experiences:
For Porsche Customers: Special vouchers to shop at Boygar’s.
For Boygar’s Customers: A weekend test drive of Porsche’s latest car, bundled with a luxury hotel experience in Georgia’s wine region.
Designed and produced all branded materials, including vouchers.
Results:
86% voucher redemption rate among Porsche customers.
Average spending was 4.5x the voucher amount.
